Retailers and resellers are two kinds of business partners who directly influence the success of the brand. These business partners are eager to assist you in growing and are dedicated to your success.
A retailer is a B2C company that buys wholesalers and distributors, or directly from brands to market their products or services to consumers. They may be in the business of selling merchandise like shoes (Famous Footwear, Designer Shoe Warehouse) and outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candies, Lolli and Pops). Retailers also specialize in specific sectors like clothing (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).
Resellers are either individuals or businesses who sell products under their own private label or stocks to the end consumer. They are typically skilled negotiators who are able to locate the right suppliers for their product at a low price and then sell the product to consumers for a profit.
This model of business has gained a lot of popularity in the modern marketplace, particularly with the advent of e-commerce platforms. Even brick and mortar companies like Home Depot Walmart and Target are reselling their products. In addition to these companies there are a variety of online marketplaces that allow individuals to resell their products. This includes Facebook marketplace, Craigslist and even the well-known clothing site, Poshmark. Some of these online marketplaces may have limitations on what you can and cannot sell.